MEDIA TRAINING
Journalists are neither friends nor enemies.
We train companies’ spokespeople to better interact with the media. We help them refine their discourse and communicate better. Media training helps strengthen companies’ credibility to forge a positive reputation and guarantee a controlled and constructive media presence. In short, investing in media training is essential for optimising your corporate communication and consolidating an organisation’s public relations strategy.
THREE MAJOR OBSERVATIONS ON RELATIONS BETWEEN COMPANIES AND THE MEDIA.
Economic stakeholders know little about the realities of the media and journalists, who are often denigrated. Although they are flattered to be approached by the media, companies generally suffer when they meet the press. However, by mastering a few rules and guidelines, they can use this encounter to actively promote their company to a wide audience.
Journalists are getting better at distinguishing between communication and information, but communicators are not. All they need is a better understanding of the journalist’s strengths and weaknesses. This transforms meetings with the press into a controlled professional exercise, and benefits the company.
More often than not, companies believe they will always have time to deal with the press when they are approached or in a crisis situation. A relationship with the media must be a partnership of mutual interest, and this must be prepared in advance.
OUR STRENGTHS
At ATIK, we offer you the opportunity to interact effectively with the media, whether during interviews, press conferences or other media interactions, in order to:
Publicise your company
Get the right messages across
Build and strengthen your brand image and reputation
Develop loyal journalist connections
Reassure your customers/partners and employees