MEDIA TRAINING
Journalists are neither friends nor enemies.
We train companies’ spokespeople to better interact with the media. We help them refine their discourse and communicate better. Media training helps strengthen companies’ credibility to forge a positive reputation and guarantee a controlled and constructive media presence. In short, investing in media training is essential for optimising your corporate communication and consolidating an organisation’s public relations strategy.
3 Key Insights on Company–Media Relations
Many organisations still underestimate how the media operates.
True communication is about informing, not promoting.
A trusted media relationship is built over time — not in crisis mode.
Our Added Value
A trusted media relationship is built over time — not in crisis mode. Our media training sessions are designed to help you:
Raise awareness of your organisation and its projects,
Deliver clear, confident key messages,
Strengthen your brand image and reputation,
Build long-term relationships with journalists,
Inspire trust and confidence among your clients, partners and teams